Frogg Toggs Trade Show
For 25 years, Frogg Toggs’ mission has always been to keep folks comfortable during their outdoor pursuits. Frogg Toggs has rainwear products that are made from 13 uniquely different fabric families designed to keep you dry, warm, and comfortable. For this project, I created the a new logo for the brand, as well as, created a trade show booth along with social media posts about their brand.
The booth will use a combination of the primary and secondary text along with the primary and secondary colors. The ground will have an image of water and a pad to immerse the audience into an outdoor setting, where Frogg Toggs does their best work.
There will be two pillars on the front corners to display signage and enclose the area. In the other corner of the booth there will be a log bench with a sign attached to it to advertise the brand along with a table on the inside that provides information and purchase of products. The main star of the show will be the sprinkler system. You start at in the dressing room [B], in the dressing room you are able to put on Frogg Toggs coats and boots. After putting the gear on you are able to walk through the sprinkler system [A] and see first hand how well Frogg Toggs gear performs. Once done you are able to place your coats and boots on the shelf [C].
The Design
The pop-up backdrop is used in the back corner of the booth to help inclose the area. The photo in the back is of someone fishing and the water to help with the outdoor water theme. The photos and signage across quickly showcase the variety of products and what they have to offer.
